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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Vinit Karnik Marketing
Catch 'em young, watch them grow: Vinit Karnik makes the case for grassroots sports marketing
By Ubaid Zargar
Jun 06, 2025 05:30 IST 5 Min read
Rohit Ohri Advertising
Rohit Ohri's ‘Ohriginal’ take on what really makes agencies tick
By Ubaid Zargar
Jun 05, 2025 05:30 IST 4 Min read
My11Circle IPL ad Advertising
Why My11Circle chose to remix 90s Anu Malik song for its IPL ads
By Ubaid Zargar
Jun 03, 2025 05:11 IST 3 Min read
Mehek Malhotra Marketing
Designing for many Indias: Canva’s cultural playbook for its 4th-largest market
By Ubaid Zargar
Jun 02, 2025 05:30 IST 6 Min read
Lenovo Legion Advertising
Lenovo targets gamers in 180 markets with a new Legion ad
By Ubaid Zargar
May 30, 2025 05:10 IST 2 Min read
Varun Sheth Marketing
With 7.2 mn donors, Ketto aims to take crowdfunding to tier-2 and beyond
By Ubaid Zargar
May 29, 2025 05:21 IST 5 Min read
Youri Guerassimo Advertising
I'm actually jealous of India: Youri Guerassimov of Marcel on Indian tech-led ads vs France
By Ubaid Zargar
May 27, 2025 05:30 IST 4 Min read
Tribes Communication Advertising
ABBY Grand Prix winner Tribes Communication has a bone to pick with ad awards
By Ubaid Zargar
May 26, 2025 05:20 IST 5 Min read
truecaller masthead Advertising
Truecaller launches Masthead, a new ad format to woo advertisers
By Ubaid Zargar
May 23, 2025 05:20 IST 4 Min read
Pepsi new ad Advertising
Pepsi runs it back with Pelé, Ronaldinho, and Beckham in a new Max ad
By Ubaid Zargar
May 21, 2025 05:20 IST 2 Min read
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